Dole Packaged Foods launched a multichannel campaign in the US, as part of its 'Sunshine for All' program, to raise awareness about food insecurity and the negative effects of improper nutrition on personal health.
The "Malnutrition Labels" campaign includes outdoor projections in several US cities that resemble the "nutrition facts" labels on packaged foods, except they show data about the consequences of bad eating habits and lack of exercise.
Dole's "Malnutrition Labels" campaign is a twist on the "nutrition facts" information that the federal government requires on packaged foods to inform consumers about calories, cholesterol, saturated fat and other contents.
Each label addresses food insecurity, obesity and the importance of good nutrition to raise awareness about systemic food inequity, according to Dole.
Dole is working with creative agencies David Madrid and Miami on the campaign, with support from Spark Foundry, High Wide & Handsome, National Experiential and Peppercomm.
The company seeks to raise awareness about nutrition and the estimated 54 million people in the U.S. who face food insecurity.
